The standard of living, defined by quality, not quantity.

Our Story

Natachi Apparel is a clothing brand that provides premium quality clothing for comfort, while also providing a luxurious experience. Founded on the campus of Hampton University, in August of 2019, Robert Jacobs and Bryce Smith look to expand upon attire and continue to create quality comfort wear, at a reasonable price. The roots of Natachi Apparel are defined by the symbolic nature that the diamond presents. Red, a color associated with emotion and anger, combined with a Diamond, which we all know is created under pressure, reflects the obstructions of life. As a product of their environment, and past experiences, each person stands out in their own unique fashion. Our logo, the Red Diamond stands out on any garment, just as it stands out as one of the rarest diamonds known to man, with only 30 to have ever been found.